Trusted by leading Lifeguard Agencies

Traditional Retention Systems Fail Under Stress

Most retention systems perform adequately in controlled conditions—but real-world environments are rarely controlled. Under pressure, these systems reveal critical weaknesses that compromise speed, safety, and consistency.

Slow deployment turns urgent seconds into costly delays. Reliance on fine motor skills increases the chance of failure when gloves, fatigue, or adverse conditions are involved. Setup varies from user to user, creating inconsistency across teams and agencies. Releasing under tension introduces serious safety risks, including dangerous snapback. Without a standardized system, performance becomes unpredictable when it matters most.

The problem isn’t the straps themselves—it’s how they behave when conditions change.

An Experience-Driven Solution

This system was developed by professionals who have operated in high-risk, time-critical environments where failure is not an option. The foundation of the product is built on real operational experience, not theory.


The creator’s background includes graduation from the United States Naval Academy, operational support roles with Naval Special Warfare Group One, and frontline service as a Professional Ocean Lifeguard for the City of San Diego. Across these roles, the same failure points in traditional retention systems were encountered repeatedly in real-world rescue and mission-critical scenarios.


This product was engineered specifically to remove friction from time-critical operations simplifying deployment, reducing user variability, and improving safety under load.


This product exists because the problem was lived not imagined.

T^PULL Strap: Problem-Solving Product

Defensible Innovation

This system is built on proprietary technology protected by issued and pending patents, along with registered trademarks. The core functionality is safeguarded by intellectual property designed to prevent direct replication and ensure long-term market differentiation.

Comprehensive market research and patent searches confirm there are no direct functional equivalents currently available. This protection not only secures the innovation itself, but also establishes a strong foundation for future product development, line expansion, and partner confidence.

Experience shaped the solution; intellectual property protects it.

Market Validation Through Real-World Adoption

Revenue Channels (2025)

Direct-to-Consumer
Shopify storefront, live events, wholesale retail partnerships, and direct outreach programs.

Municipal & Government Agencies
Active adoption by lifeguard units, fire departments, and rescue organizations operating in high-risk environments.

Amazon Prime
Discovery-driven sales supported by Prime logistics and fulfillment scalability.

Key Validation Signals

  • Paid adoption — not pilot-only deployments
  • Repeat orders from municipal and agency buyers
  • Multiple active procurement pathways
  • Healthy margins designed to support distribution and wholesale partners


Safety, demand, and economics are fully validated in real-world use.

Current Users & Field Adoption

Municipal & Agency Deployment

This system is actively used by municipal, state, and international agencies operating in demanding, real-world environments:

  • City of San Diego Fire-Rescue Department
  • California State Parks
  • Bromley Mountain Ski Patrol
  • South Walton Fire District
  • New York State Parks
  • Los Angeles County Fire Department
  • New Hampshire State Beach Patrol
  • Muriwai Volunteer Lifeguard Service

SEE IT IN ACTION !